Responsible Marketing Policy

Longfor Group views responsible marketing as an operational priority. Following the 三亿体育:Responsible Marketing Policy of Longfor Group, we have articulated a sound responsible marketing system. We require all marketing team members toꦫ sign the Marketing Red Line Behavior Commitment to regulate marketing behavior.

The Group firmly believes that marketing information transparency is an essential principle of responsible marketing. We emphasize information transparency at all stages of real estate sales. We have developed internal systems such as the Longfor Group Customer End Publicity Management System to regulate how the Group disseminates information and protect the customers' right to know.In 2023, we updated the content of the Marketing Red Line Behavior Commitment, adding ten new behavioral constraints to strengthen employee management concerning business ethics, encompassing sales compliance, related party transactions, and ethical conduct. Furthermore, the Group expanded the Marketing Alert Book library to 37 items to assist employees in regulating their behavior more effectively.

Responsible Marketing Auditing

We have adopted a combination of regular and special supervision. We conduct marketing risk self-inspection and inspection with authorization at the headquarters, region, and city levels. We inspect marketing risks regularly, covering the audit of promotional materials, verbal commitment risks, delivery standards, and quality risks, formulate appropriate responses, and monitor the resolution of problems. Simultaneously, we conduct special audits of responsible marketing and self-correct marketing inconsistencies. In 2023, a total of 521 business self-inspections were completed across the Group, of which 62 were completed by the Group and 459 were completed by regional companies, with a correction rate of 100%.To ensure that the regional companies standardize the implementation of the Group's responsible marketing requirements, we have established a mystery client inspection mechanism to examine the quality and risk control of marketing through both open and secret visits. To improve project experience and customer service awareness in all aspects, we concentrated on inspecting customer experience, improper promises, and customer data leakage.

Responsible Marketing Training

Longfor Group offers a variety of responsible marketing training programs to promote employees' commitment to ethical marketing practices during their work and service. These training courses cater to marketing staff at different levels and are delivered through both online and offline platforms. In 2023, the Company conducted several responsible marketing training sessions such as the "Channel Training Camp", "Outbound Call Speech Training", and "New Risk Control Employee Training". A total of 75 regional risk control training sessions were completed, with a participation of 6,289 employees.